Ptarmigan is no longer operating in Helsinki.

Ptarmigan existed as a project space in Vallila from 2009-2011 and a mobile curatorial/creative platform until 2014. We no longer exist as an organised collective, but this website will continue to serve as an archive of the activities produced as/at Ptarmigan during these years.

Carpe Minuta Prima
Interactive performance installation
30 August, 2012 00:00 - 31 August, 2012 00:00 10:00-18:00
Featuring artist: Brian Lobel


From 30-31 August 2012, Brian Lobel will be offering YOU, yes YOU, 1€ for just 1 minute of your life.

Boring minutes, exciting minutes, sell him any that you don’t want. 

Brian Lobel wants to own them all.

Over 2 days in ScoreStore: Art kiosk Brian Lobel will add an unusual twist to the age old question “Can I have a minute of your time?”  Visit Brian at ScoreStore: Art kiosk (Katajanokka park, Satamakatu) between 30-31 August and sell a minute of your life for 1€. Revisit the kiosk at 2pm on 1 September to buy your minute back or walk away the exclusive owner of a fragment of a stranger's life. Carpe Minuta Prima (meaning 'Seize the Minute') playfully explores themes of economy, the value of our time and our work, the over-documenting of our lives and what it means to sign away your soul.

Brian Lobel has previously performed in Finland at ANTI Festival of Contemporary Art in Kuopio, showing his work PURGE which was witnessed in person and online by over 5000 people.  Lobel is a New York-born, London-based performer who creates playful and provocative installations and stage shows about the body, illness, community and interactivity.  His original work has been shown at the V&A Museum, British Film Institute, Tate Modern, Duckie, Sadler’s Wells, Brixton Market and Barbican (London), Edinburgh Festival, Brighton Festival, and in over 80 cities internationally.  He has received commissions and grants from Wellcome Trust, Arts Council England, Motiroti, Jerwood Charitable Foundation and Lower Manhattan Cultural Council.  A book of his plays (BALL & Other Funny Stories About Cancer) was published in 2012 by Oberon Books, as was a DVD of his collected work, published by the Live Art Development Agency, London.

One minute bought per person. Individuals under 16 years of age must be accompanied by a legal guardian.

Carpe Minuta Prima is supported by Nordic Culture Point (as part of the Due Diligence Development Circuit project), Helsinki City Council and Ptarmigan.

For further information please contact:

Photo credit: Christa Holka